9 Jobs in Cambridge, MA
EF World Journeys is Hiring an Email Marketing Manager Near Cambridge, MA
- Designing and executing acquisition and lead nurturing journeys to engage new and cross-product travelers, conversion-focused emails including abandon cart emails, and post-booking series.
- Utilizing Iterable to design, implement, and optimize automation workflows and marketing campaigns, including email, SMS, and push notifications.
- Serving as key point of contact between engineering and marketing to help determine priorities and translate requirements between teams.
- Defining target audiences and developing strategies to measure audience engagement.
- Leveraging customer segmentation and key data point insights to personalize communications with our customers based on known needs and pain points.
- Responsible for reporting on campaign results and overall performance.
- Using your creativity and knowledge of email best practices to help develop testing roadmaps and work with analytics partners to build and analyze reporting to track key metrics of success to continually improve our email marketing initiatives.
- Utilizing customer database to drive personalization through all channels and deliver insights to the larger organization.
- Partnering cross functionally across Marketing, Product, Operations, Strategy, and Engineering to gain strategic alignment on initiatives and bring to life your creative ideas.
- Collaborating with the creative team to develop compelling email content that resonates with our audience and drive action.
- Maintaining an email content calendar and collaborating with cross-functional teams to execute.
- Serving as an ambassador of our brand, ensuring our communications across all channels are on-brand and in-line with overall brand strategy.
- 5 years of proven experience in email marketing, preferably in the B2C sector, hands on experience with customer journey orchestration technologies is a plus.
- Expertise in customer marketing email, SMS, and push campaigns, including onboarding, education, cross-sell, and customer life cycle.
- Experience with implementing internal systems into customer communications channels.
- Experience with Iterable to execute automations and targeted campaigns.
- Advanced knowledge of Relational Databases
- Willingness to go above and beyond to achieve team goals.
- Understanding of data principles and how they impact automation and personalization.
- Demonstrated experience/ability leveraging segmentation tools.
- Excitement for uncovering key insights about our customers, and experience translating insights into clear marketing briefs.
- Strong background in running email experiments and familiarity with statistical concepts around experimental design and analysis.
- Basic understanding of HTML and customer journey orchestration technologies.
- Passion for data and focus on business KPIs, to effectively prioritize projects based on potential business impact.
- Strong interpersonal skills, as this role is highly collaborative in nature across the organization including copywriters, designers, analysts, and developers.
- Strong organizational skills to support juggling multiple projects in a fast-paced, entrepreneurial environment.
- Paid international travel
- Eligibility for our Workplace Flexibility Program: our hybrid work model with up to two days of work-from-home flexibility work per week, after your initial onboarding
- Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts
- Four weeks paid vacation your first year and ten paid holidays
- 25% company match on your 401(k)
- Excellent medical, dental, and vision coverage, along with life and disability insurance
- Wellness benefits and a yearly fitness reimbursement
- EF program discounts including travel, language schools, childcare, and more
- Dependent care, healthcare, and commuter flexible spending accounts (FSAs)
- Discounts at local venues and businesses
Job Summary
Full Time
$113k-148k (estimate)
04/26/2024
06/24/2024
The job skills required for Email Marketing Manager include Product Marketing, Initiative, Insight, Email Marketing, KPI, Alignment, etc. Having related job skills and expertise will give you an advantage when applying to be an Email Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Email Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Email Marketing Manager positions, which can be used as a reference in future career path planning. As an Email Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Email Marketing Manager. You can explore the career advancement for an Email Marketing Manager below and select your interested title to get hiring information.
If you are interested in becoming an Email Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become an Email Marketing Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Email Marketing Manager job description and responsibilities
Responsible for the content of the emails.
03/15/2022: Melbourne, FL
They should have a strategy for reaching a target audience that shapes the emails they develop.
03/29/2022: Twin Falls, ID
Ensure emails meet high and quality deliverability standards.
04/02/2022: Des Moines, IA
Design, assemble and create overall email marketing campaigns.
01/28/2022: Gary, IN
Plan and design different CTAs for email templates.
02/05/2022: Orlando, FL
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Email Marketing Manager jobs
This career requires extensive business and marketing experience.
03/26/2022: Dayton, OH
Aware of email marketing regulations and compliance requirements.
03/14/2022: Spokane, WA
Get a Digital Marketing Certification.
01/25/2022: Muskegon, MI
Someone who has experience with email database management and SQL would be an asset.
01/24/2022: Santa Rosa, CA
Proven work experience as an Email marketing manager or Digital marketing specialist.
03/03/2022: Asheville, NC
Step 3: View the best colleges and universities for Email Marketing Manager.
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